Dunford, Inc. Affiliate Program
Dunford, Inc., known to drivers as WheelHero, has served the wheel and tire industry since 1992. Affiliates earn a minimum 6.5% commission on sales, with a 60-day cookie period. With an average order value around $1,500 and a fitment guarantee on wheel and tire packages, this program suits automotive content creators with audiences shopping for wheels, tires, and upgrades.
Program Terms
- Commission: 6.5%
- Deep linking: available
Program Overview
Dunford, Inc. has served the wheel and tire industry since 1992 in both retail and wholesale. Through its WheelHero store, the company offers wheels, tires, and wheel-and-tire packages from major brands such as Fuel, KMC, American Racing, Niche, BBS, BFGoodrich, Michelin, Goodyear, Nitto, and Toyo. The team includes SEMA-certified wheel and tire specialists, orders ship free within the continental USA, and packages are backed by a fitment guarantee — customers simply select their vehicle to confirm fit.
Products and Services
The range covers wheels, tires, and wheel-and-tire packages for cars, trucks, and SUVs. Popular order types include sets of four wheels, four tires, or combined packages that come with free mounting, balancing, and an installation kit. Rim financing options are available, and the site carries all major wheel and tire brands, with a special focus on niche brands for enthusiasts.
Why Promote Dunford, Inc.?
- Minimum 6.5% commission rate, higher depending on publisher
- 60-day cookie tracking period
- Around $1,500 average order value
- Serving the wheel and tire industry since 1992
- Fitment guarantee on wheel and tire packages
- Free shipping within the continental USA
Commission Details
- Commission group 1: 6.5%
Who This Program May Suit
This program fits automotive publishers, car and truck blogs, off-road and motorsport content creators, and review sites covering vehicle upgrades. With a $1,500 average order value and strong package deals, it rewards publishers whose audiences actively shop for wheels and tires.
Promotion Ideas
- Create a buying guide for 4-wheel and 4-tire packages
- Review popular wheel brands like Fuel and KMC for truck owners
- Compare all-season versus performance tires for everyday drivers
- Feature seasonal wheel-and-tire deals around the holidays
Restrictions and Notes
The 6.5% minimum commission rate and 60-day cookie period are based on current network information; rates may be higher depending on the publisher, so confirm the applicable terms when joining. Payment and validation timelines are not published.
Frequently Asked Questions
How much commission does the Dunford, Inc. affiliate program pay?
Affiliates earn a minimum 6.5% commission on approved sales; rates may be higher depending on the publisher. Confirm your applicable rate when joining, as terms can change.
How long is the cookie period?
The cookie period is 60 days: sales made within 60 days of a click are credited to the affiliate.
Can I use deep links?
Yes, deep linking is allowed, so you can link directly to specific wheels, tires, or packages on wheelhero.com.
What products can I promote?
The range includes wheels, tires, and wheel-and-tire packages for cars, trucks, and SUVs from major brands, backed by a fitment guarantee.
What is the commission rate for Dunford, Inc.?
The Dunford, Inc. affiliate program offers a rate of 6.5% for tracked conversions via Affne.
Where do I apply for the Dunford, Inc. affiliate program?
You can apply directly on this page by creating an Affne publisher account.