DrinkSupermarket.com Affiliate Program
The DrinkSupermarket.com Affiliate Program lets UK publishers earn 1% commission on every sale from the country's leading independent online drinks retailer. With 5,000+ lines of wine, spirits, beer, cider and champagne in stock, a 30-day cookie window and monthly commission payments, it's a natural fit for drinks, lifestyle and gift publishers. Join via affne.com and start earning on every bottle your audience buys.
Program Terms
- Commission: 1%
- Deep linking: available
Program Overview
DrinkSupermarket.com is the UK's leading independent alcoholic beverage retailer, stocking more than 5,000 lines across wine, spirits, beer, cider, champagne and low & no alcohol alternatives. With over a million customers served and strong relationships with leading drink brands, the retailer pairs competitive pricing with specialist trend-spotting knowledge — from craft gin and premium whisky to party-ready cases and seasonal gift sets. The DrinkSupermarket.com Affiliate Program is free to join and pays 1% commission on every referred sale, tracked over a 30-day cookie window. Publishers get a regularly updated product feed in CSV or XML format with live stock updates, a range of ready-made creative, and regular customer offers, giveaways and competitions to promote. Commissions are paid monthly, and the in-house affiliate team is reachable by phone or email. Whether your audience is planning a dinner party, hunting for the perfect whisky gift or stocking the home bar, DrinkSupermarket.com offers one of the widest drinks ranges in the UK — and pays you a commission on every order.
Products and Services
Wine — red, white, rosé and sparkling from classic regions and new-world producers, including mixed cases and party dozens. Spirits — gin, vodka, whisky, rum, tequila, brandy and liqueurs, from everyday bottles to premium and limited editions. Beer & cider — craft beer, world lagers, ales and traditional ciders in bottles, cans and kegs. Champagne & prosecco — celebration-ready sparkling wines for weddings, parties and festive gifting. Low & no alcohol — a growing range of alcohol-free beers, wines and spirits for mindful drinkers. Gifts & occasions — curated gift sets, miniatures and seasonal hampers for birthdays, Christmas and corporate gifting. Offers & deals — regular customer promotions, multi-buy savings and limited-time discounts across the range.
Why Promote DrinkSupermarket.com?
- Earn 1% commission on every sale from the UK's leading independent drinks retailer
- 5,000+ lines in stock: wine, spirits, beer, cider, champagne and low & no options
- 30-day cookie window with monthly commission payments
- Regular CSV/XML product feed with live stock updates plus ready-made creative
- Frequent customer offers, giveaways and competitions to boost conversions
Commission Details
- Commission group 1: 1%
Who This Program May Suit
This program suits UK publishers whose audiences buy drinks online: food and recipe bloggers pairing wines with dishes, drinks and cocktail creators building content around gin, whisky or rum, lifestyle publishers covering dinner parties and seasonal hosting, gift-guide publishers (especially around Christmas, Father's Day and weddings), and cashback, voucher and deals sites whose users are actively shopping for drinks. Review publishers comparing the best online wine or whisky retailers can convert well too, as can video creators producing cocktail recipes or 'stock the home bar' content.
Promotion Ideas
- Publish cocktail recipes built around specific gins, whiskies or rums they stock
- Create seasonal gift guides: Christmas cases, Father's Day whisky, wedding champagne
- Write best-online-wine-shop comparisons for deal-seeking shoppers
- Share limited-time multi-buy offers and giveaways with your drinks audience
Restrictions and Notes
Promote DrinkSupermarket.com responsibly: all content must be aimed at adults aged 18 or over and comply with UK alcohol advertising rules. The program terms do not list allowed or forbidden promotion methods beyond deep linking, which is permitted. Avoid health claims about alcohol and do not target under-18s. Confirm any paid-search or brand-bidding rules with the program team before launching campaigns.
Frequently Asked Questions
What is the DrinkSupermarket.com Affiliate Program?
It is the official affiliate program of DrinkSupermarket.com, the UK's leading independent online alcoholic beverage retailer. Publishers earn 1% commission on every sale referred through their affiliate links, tracked over a 30-day cookie window.
How much commission does DrinkSupermarket.com pay affiliates?
The program pays 1% commission on every completed sale. Commissions are calculated and paid monthly, and joining the program is free.
How long is the DrinkSupermarket.com cookie duration?
The cookie duration is 30 days. You earn commission on any purchase a referred customer makes within 30 days of clicking your affiliate link.
What products can I promote as a DrinkSupermarket.com affiliate?
You can promote the full range of 5,000+ lines, including wine, spirits, beer, cider, champagne, low & no alcohol drinks, gift sets and seasonal offers. Deep linking is allowed, so you can link directly to specific bottles or categories.
Is the DrinkSupermarket.com Affiliate Program free to join?
Yes, it is completely free to join. Once approved, you can collect your tracking links or the CSV/XML product feed and start promoting to your UK audience.
Who is the ideal publisher for this program?
UK-based food, drinks and lifestyle publishers work best: recipe bloggers, cocktail creators, gift-guide sites and deals publishers whose adult audiences already shop for wine, spirits and beer online.
What is the commission rate for DrinkSupermarket.com?
The DrinkSupermarket.com affiliate program offers a rate of 1% for tracked conversions via Affne.
Where do I apply for the DrinkSupermarket.com affiliate program?
You can apply directly on this page by creating an Affne publisher account.