Dexam Affiliate Program
Earn 10% commission with the Dexam affiliate programme, promoting quality British kitchenware — from carbon steel woks and baking accessories to kitchen textiles and dining collections. A natural fit for food, home, and lifestyle publishers.
Program Terms
- Commission: 10%
- Deep linking: available
Program Overview
The Dexam Affiliate Program lets UK publishers earn 10% commission on a wide range of kitchenware from a British kitchenware company. At Dexam, the kitchen is more than a place to prepare food — the brand specialises in quality cooking, baking, dining, and kitchen textile collections designed to last for generations, with an eco-conscious approach. The range covers cooking essentials like the School of Wok 12"/30cm pre-seasoned carbon steel wok (£48.00), baking accessories, kitchen textiles (aprons, oven gloves, tea towels), and dining and entertaining pieces such as the Woodland mango wood serving bowl (£10.00), plus curated collections including the Sintra range and Autumn Homeware. Dexam also develops its own brands — CellarDine by Dexam, Rushbrookes, Chefs Choice, RHS by Dexam, and Vintage Kelloggs by Dexam. Customers get free express delivery on orders over £100, and Dexam International Ltd is based in Midhurst, West Sussex. With deep linking allowed, you can point readers straight to the products, collections, or outlet offers that match your content.
Products and Services
Cooking: carbon steel woks (School of Wok 12"/30cm pre-seasoned wok £48.00), cookware, and kitchen tools. Baking accessories for home bakers, from everyday essentials to specialist pieces. Kitchen textiles: aprons, oven gloves, tea towels, and bags. Dining & entertaining: serving bowls (Woodland mango wood serving bowl £10.00), tableware, and entertaining pieces. Collections: the Sintra range, Autumn Homeware, and seasonal edits. Own brands: CellarDine by Dexam (including the Chillcore 3 in 1 System £15.00), Rushbrookes, Chefs Choice, RHS by Dexam, and Vintage Kelloggs by Dexam. Offers and an Outlet section for discounted kitchenware. A trade portal for independent retailers stocking Dexam products.
Why Promote Dexam?
- 10% commission on quality British kitchenware.
- Wide range: cooking, baking, kitchen textiles, dining, and outlet.
- Own brands plus licensed collaborations — CellarDine, RHS by Dexam, School of Wok.
- Free express delivery on UK orders over £100.
- Eco-conscious positioning — products "designed to last for generations".
- Deep linking allowed to products, collections, and offers.
Commission Details
- Commission group 1: 10%
- Commission group 2: 10%
Who This Program May Suit
Food bloggers and recipe creators — Dexam's woks, baking tools, and textiles fit naturally into recipe and technique content. Home and interiors publishers covering kitchen styling, seasonal tablescapes, and autumn homeware refreshes. Parenting and family lifestyle sites — practical kitchen essentials and baking-with-kids content. Deal and discount publishers — the Outlet and Offers sections give year-round promotion angles. British gift-guide creators — kitchenware and dining pieces work well for Christmas, Mother's Day, and housewarming guides.
Promotion Ideas
- Stir-fry technique guide featuring the School of Wok carbon steel wok.
- Autumn tablescape styling with the Woodland mango wood collection.
- "Baking with kids" content pairing baking accessories with family recipes.
- Christmas and Mother's Day kitchenware gift guides.
- Outlet deal roundups for discount-hunting audiences.
Restrictions and Notes
Deep linking is allowed — link directly to products, collections, brands, or outlet offers. Commission is 10% on sales in GBP; the programme serves the UK (available countries: GB). Stick to the brand's quality and eco-conscious positioning; don't invent product claims or delivery promises beyond what's on dexam.co.uk (e.g. free express delivery applies to orders over £100). Follow the programme's general terms and UK advertising disclosure rules (ASA).
Frequently Asked Questions
How much commission does the Dexam affiliate programme pay?
The programme pays 10% commission on sales — a straightforward percentage rate on Dexam kitchenware.
Which country does the Dexam programme serve?
The programme serves the United Kingdom (available countries: GB), with commission paid in GBP.
Can I deep link to Dexam products?
Yes — deep linking is allowed, so you can link directly to products, collections, brands, or outlet offers.
What products can I promote with Dexam?
Cooking essentials, baking accessories, kitchen textiles (aprons, oven gloves, tea towels), dining and entertaining pieces, curated collections like Sintra and Autumn Homeware, plus outlet deals.
Do Dexam customers get free delivery?
Yes — Dexam offers free express delivery on UK orders over £100, a strong selling point for your content.
How do I join the Dexam Affiliate Program?
Sign up via affne.com, accept the programme terms, and start promoting with your affiliate links — including deep links to products.
What is the commission rate for Dexam?
The Dexam affiliate program offers a rate of 10% for tracked conversions via Affne.
Where do I apply for the Dexam affiliate program?
You can apply directly on this page by creating an Affne publisher account.