Babsy (US) Affiliate Program
Pediatric dentist-founded Babsy makes brushing fun with Build-A-Brush, the world's first customizable kids toothbrush — kids design it, build it, and brush with it. Partners earn a flat 20% commission on every referred sale.
Program Terms
- Commission: 20%
- Deep linking: available
Program Overview
Babsy is a pediatric dentist-founded kids' oral care brand created by pediatric dentists and dads Dr. Zach and Dr. Dante. Its signature product, Build-A-Brush, is billed as the world's first customizable kids toothbrush: children pick a brush head, twist it onto the spiral rod, add fun "bits," and brush — turning a daily chore into play. With 4.90-star reviews from parents (including praise for gifting and even for kids on the autism spectrum), Build-A-Brush Starter Kits, Expansion Packs, and replacement Brush Heads, plus free shipping on orders over $60, Babsy serves families, grandparents, and gift-givers. Partners joining via affne.com earn a flat 20% commission on referred purchases.
Products and Services
Build-A-Brush Starter Kits (Adventure Awaits, Whimsical Wonder, Arcade Invasion); Expansion Packs; replacement Brush Heads; brushing tips and a blog. Kids customize their brush by picking a brush head, twisting it onto the spiral rod, and adding "bits." Rated 4.90 out of 5 from 29 reviews, with free shipping on orders over $60.
Why Promote Babsy (US)?
- Flat 20% commission on every referred sale — simple, no tiers to track.
- Founded by pediatric dentists — professional credibility parents trust.
- Build-A-Brush, billed as the world's first customizable kids toothbrush, turns brushing into play.
- Deep linking allowed — link directly to starter kits or expansion packs.
- 4.90-star parent reviews and free shipping on orders over $60.
Commission Details
- Commission group 1: 20%
Who This Program May Suit
A natural fit for parenting and family blogs, mom and dad creators, kids' health and wellness reviewers, gift-guide publishers, and YouTube and TikTok family influencers. Deep linking is allowed, so partners can link directly to specific starter kits or expansion packs — perfect for dental health content, "first toothbrush" guides, kids' gift guides, and back-to-school roundups.
Promotion Ideas
- "First toothbrush" guides — position Build-A-Brush for toddlers starting their brushing routine.
- Kids' gift guides for birthdays and holidays with Adventure Awaits, Whimsical Wonder, and Arcade Invasion kits.
- Dental health content — pair brushing tips with a dentist-founded, kid-approved product.
- Unboxing and build videos showing kids designing and assembling their own brush.
Restrictions and Notes
Partners should confirm current program terms in the network dashboard before publishing, as promotional availability can change. Product names, ratings, and shipping terms reflect the brand's published information; commission is paid at the program's 20% rate on referred sales.
Frequently Asked Questions
What commission does the Babsy (US) affiliate program pay?
A flat 20% commission on referred sales, with no tiers to track.
Is deep linking allowed with this program?
Yes — partners can link directly to specific products on brushbabsy.com, which is ideal for gift guides and dental health content.
What does Babsy sell?
Build-A-Brush, billed as the world's first customizable kids toothbrush — plus expansion packs and replacement brush heads — from a pediatric dentist-founded brand.
What is the commission rate for Babsy (US)?
The Babsy (US) affiliate program offers a rate of 20% for tracked conversions via Affne.
Where do I apply for the Babsy (US) affiliate program?
You can apply directly on this page by creating an Affne publisher account.