Amazon Sellers Programme (UK) Affiliate Program
The Amazon Sellers Programme (UK) connects publishers with Amazon marketplace sellers and a wide range of trackable products across multiple categories — with commission rates that vary by seller and product.
Program Terms
- Commission: 0%–100%
- Deep linking: available
Program Overview
The Amazon Sellers Programme (UK) opens the door to one of the largest product catalogues in British e-commerce. Instead of partnering with a single brand, publishers connect with independent Amazon marketplace sellers and promote a wide range of trackable products — identified by their ASINs — through PartnerBoost, the programme's product-linking tool. Because participating sellers list across many different categories, affiliates are not tied to one niche: the same partnership can power content about gadgets, home essentials, fitness gear, toys, beauty and more. Commission is flexible rather than flat. Rates are set per seller and product, which is why the programme data shows a broad 0%–100% range instead of a single figure — high-performing or high-margin products can pay significantly more than the average. Deep linking is allowed, so publishers can link straight through to the exact product page (ASIN) they feature, shortening the path from recommendation to purchase. The programme is currently live in the United Kingdom, with payouts in GBP. For publishers, the appeal is scale and choice: one programme relationship unlocks thousands of promotable products, and content can follow demand — from seasonal gift guides to year-round review roundups — without renegotiating terms. Publishers join and collect their tracking links via affne.com. Cookie duration, validation period, average payment time, EPC and conversion rate were not provided in the programme data.
Products and Services
Access to independent Amazon marketplace sellers participating in the programme. A wide range of trackable products (ASINs) across multiple categories — from gadgets and home goods to fitness, toys and beauty. PartnerBoost: the programme's tool for creating trackable product links at ASIN level. Multi-category promotion from a single programme relationship. Deep-linkable product pages for precise, high-intent recommendations.
Why Promote Amazon Sellers Programme (UK)?
- Access to Amazon marketplace sellers and a wide range of trackable products (ASINs)
- Promote across multiple product categories from a single programme relationship
- Deep linking allowed: link directly to the exact product page (ASIN) you feature
- PartnerBoost tooling for trackable product promotion at ASIN level
- Variable commission rates set per seller and product — strong products can pay more
- UK programme with GBP payouts — built for publishers with a British shopping audience
Commission Details
- Commission group 1: 100%
- Commission group 2: 0%
- Commission group 3: 0%
Who This Program May Suit
Well suited to deal and price-comparison sites that thrive on breadth of catalogue, product-review blogs and "best of" roundup publishers, seasonal gift-guide creators (Christmas, Black Friday, Mother's Day), and niche category publishers — gadgets, home, fitness, toys, parenting — who want to monetise recommendations without single-brand lock-in. Because deep linking is allowed, content-led publishers can route readers directly to the exact ASIN they review, which suits high-intent, research-driven traffic. The programme is UK-only, so it fits publishers whose audience shops on the UK marketplace.
Promotion Ideas
- Product review roundups with deep links to the exact ASINs you recommend
- Price-comparison and deal content spanning multiple categories
- Seasonal gift guides (Christmas, Black Friday, Mother's Day) featuring seller products
- Niche category blogs (gadgets, home, fitness, toys) picking the best ASINs
- "Best of" listicles aimed at high-intent shoppers researching before they buy
Restrictions and Notes
Commission is variable, not flat: rates are set per seller and product, and the programme data shows a 0%–100% range (percentage). Publishers should check the rate on each product or seller they promote. The following were not provided in the programme data and cannot be confirmed: cookie duration, validation period, average payment time, EPC and conversion rate. Available countries: GB only — the programme is currently live in the United Kingdom. Currency: GBP. Deep linking is allowed. Category is listed as Gadgets, though promotable products span multiple categories. No specific advertising restrictions (e.g., brand-term bidding rules) were included in the provided programme data — publishers should confirm current terms before running paid campaigns.
Frequently Asked Questions
How does the Amazon Sellers Programme (UK) work?
The programme connects publishers with independent sellers on the Amazon UK marketplace. You promote their trackable products (ASINs) through PartnerBoost across multiple categories, and earn commission on resulting sales. It is currently live in the UK only.
What commission will I earn?
Commission is variable rather than flat: rates are set per seller and product, which is why the programme data shows a broad 0%–100% range. Check the rate on each product or seller you promote.
Can I link directly to specific products?
Yes. Deep linking is allowed, so you can send readers straight to the exact product page (ASIN) you feature in your content.
Is the programme available outside the UK?
No. The programme is currently live in the United Kingdom only, with payouts in GBP.
What is PartnerBoost?
PartnerBoost is the programme's tool through which partners access and promote trackable products (ASINs) from participating Amazon sellers.
What is the cookie duration for this programme?
The cookie duration was not provided in the programme data, so it cannot be confirmed here.
What is the commission rate for Amazon Sellers Programme (UK)?
The Amazon Sellers Programme (UK) affiliate program offers a rate of 0%–100% for tracked conversions via Affne.
Where do I apply for the Amazon Sellers Programme (UK) affiliate program?
You can apply directly on this page by creating an Affne publisher account.