Abracadabra NYC Affiliate Program

Promote the world's most unique magic & costume store — a beloved NYC institution since 1981 — and earn 5% commission on every sale.

Program Terms

  • Commission: 5%
  • Deep linking: available

Program Overview

Since 1981, Abracadabra NYC has billed itself as the world's most unique magic & costume store — and it lives up to the claim. From its flagship at 19 W 21st Street in the heart of New York City, this legendary emporium serves magicians, theater performers, Halloween devotees, cosplayers, party planners, and entertainment professionals with one of the most eclectic retail assortments anywhere. Shoppers can explore thousands of costumes for every theme and occasion — adults, kids, couples, funny, horror, superhero, Disney, and more — alongside masquerade and Venetian masks, FX makeup kits, theatrical props, animatronics, Halloween décor, and custom tombstones. Magic remains at the heart of the business: the store stocks tricks, kits, and professional-grade supplies for working magicians, and runs costume and prop rentals plus professional makeup application services for events across the region. For the truly committed, the store even offers haunt design services across the tri-state area. Collectors are equally well served. Abracadabra NYC's collectible aisles are a horror fan's paradise: officially licensed figures, statues, and ornaments from Terrifier, Chucky, A Nightmare on Elm Street, House of 1000 Corpses, and Universal Monsters, plus gifts, apparel, mugs, and novelty items. Gift cards, a customer rewards program on every purchase, seasonal BOGO deals, and a sale section help convert casual browsers into loyal buyers. Online orders are backed by the same-day local delivery and free local pickup that NYC shoppers know and love. For publishers, the program pays a 5% commission on every sale, and deep linking is allowed — so you can send readers straight to a specific costume, mask, magic kit, or collectible. With Halloween, cosplay convention season, themed parties, and theater productions driving demand year-round, Abracadabra NYC is a natural fit for seasonal roundups, gift guides, tutorials, and fandom content.

Products and Services

• Costumes for adults, kids, couples & groups — horror, superhero, funny, Disney, and licensed characters (Harry Potter, Scream, Star Wars, Spider-Man, Superman, Barbie, Teenage Mutant Ninja Turtles, Paw Patrol, Super Mario Bros. and more) • Magic tricks, kits & professional magician supplies • Masquerade, Venetian & Mardi Gras masks; feather fans & accessories • FX / special-effects makeup kits, prosthetics, contacts, teeth, wigs • Theatrical props, animatronics, Halloween décor & custom tombstones • Licensed horror collectibles: Terrifier, Chucky, A Nightmare on Elm Street, House of 1000 Corpses, Universal Monsters figures, statues & ornaments • Gifts, apparel, mugs, pranks & gags, gift cards • Costume & prop rentals; professional makeup application services; haunt design services (tri-state area) • Customer rewards program on every purchase; same-day local delivery & free local pickup in NYC • Flagship store: 19 W 21st Street, New York, NY 10010 (Mon–Sat 11am–8pm, Sun 12pm–5pm)

Why Promote Abracadabra NYC?

  • Earn 5% commission on every sale — deep linking allowed
  • Iconic NYC institution since 1981 — instantly recognizable, trusted brand
  • One of the largest costume assortments anywhere: adults, kids, couples, horror, superhero, licensed characters
  • Officially licensed horror collectibles: Terrifier, Chucky, A Nightmare on Elm Street, House of 1000 Corpses
  • Costume & prop rentals plus professional makeup services drive high-value orders
  • Same-day local delivery and free local pickup for NYC shoppers
  • Customer rewards program, gift cards, and seasonal BOGO deals boost conversion and repeat purchases

Commission Details

  • Commission group 1: 5%

Who This Program May Suit

Ideal for Halloween & horror content creators, costume and cosplay bloggers, party-planning publishers, magic & entertainment sites, and gift-guide editors. Seasonal demand peaks around Halloween, but themed parties, cosplay conventions, theater productions, and fandom gifting drive conversions year-round. Deal and coupon publishers can lean on the sale section and seasonal BOGO offers; TikTok and YouTube creators do well with costume hauls, unboxings of horror collectibles, and FX makeup tutorials.

Promotion Ideas

  • Halloween costume roundups: 'best costumes of the year' guides across every theme
  • FX makeup tutorials for Halloween, cosplay, and theater using their makeup kits
  • Unboxing/review content for horror collectibles — Terrifier, Chucky, Universal Monsters
  • Themed-party planning content: masks, props, and décor for masquerade, murder mystery, and holiday parties
  • Deal content: BOGO sales, sale-section finds, and gift-guide placements for horror fans and collectors

Restrictions and Notes

• Commission: 5% per sale (percentage basis); deep linking allowed. • Cookie duration, validation period, average payment time, EPC, and conversion rate were not provided in the network terms at the time of writing — confirm current terms in the Awin interface before publishing financial claims. • Available countries were not listed in the source record; the store's currency is USD. Confirm shipping and eligibility in Awin before targeting non-US audiences. • Some costume and horror categories (e.g. sexy costumes, horror imagery) skew adult — review content guidelines and ensure audience suitability. • Do not bid on brand terms or use the merchant's creative assets without permission unless the Awin program terms explicitly allow it.

Frequently Asked Questions

What commission does the Abracadabra NYC affiliate program pay?

The program pays a flat 5% commission per sale (percentage basis), according to the current Awin network terms. Confirm the rate in Awin before publishing, as terms can change.

Can I deep-link to specific products?

Yes — deep linking is allowed, so you can link readers directly to a specific costume, mask, magic kit, prop, or collectible rather than the homepage.

What products can I promote as an affiliate?

Costumes for adults, kids, and couples; magic tricks and professional supplies; masquerade masks; FX makeup kits; theatrical props and animatronics; licensed horror collectibles; gifts and gift cards; plus costume rentals and makeup services.

Where is Abracadabra NYC located, and does it ship online?

The flagship store is at 19 W 21st Street, New York, NY 10010, and the webshop at abracadabranyc.com serves online shoppers, with same-day local delivery and free local pickup in NYC. Shipping regions beyond the US were not listed in the network terms — confirm in Awin.

What is the cookie duration?

The cookie duration was not provided in the network terms at the time of writing. Check the Awin interface for the current attribution window before quoting it.

What is the commission rate for Abracadabra NYC?

The Abracadabra NYC affiliate program offers a rate of 5% for tracked conversions via Affne.

Where do I apply for the Abracadabra NYC affiliate program?

You can apply directly on this page by creating an Affne publisher account.

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